Fourteen ingredients. Each one named.
Why every line of the Resurrection ingredient list appears on the back of the bottle in standard nomenclature — and why most pet products bury synthetics behind a single "fragrance" line.
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A thirty-second ritual for the space between baths.
The three-step application protocol we wrote into the carton — and what each step is actually doing to the coat at the molecular level.
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The shelf test.
The single brand test we apply to every Pupproper decision. If the bottle can't sit comfortably between an Aesop and a Le Labo, we go back to the perfumer.
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It began on a bathroom shelf.
The unopened Aesop bottle, the half-empty dog shampoo, the cognitive dissonance that became a brand. A note from Spencer.
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On the bottle.
Three reasons the bottle is amber glass, the cap is matte aluminum, and the label is wrapped in soft-touch paper screen-printed in ink black. Six months in development.
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Notes from the perfumer's brief.
Sandalwood. Neroli. Vetiver. Why those three notes, and why the sixteen-item pet-toxin exclusion list shaped every decision the perfumer made.
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